01
You are not making enough ads
You ship four or five a month, one works, you ride it until it stops, then start again from nothing.
54%
of ad spend goes on creative that is not fit for purpose, and only 5 to 8% of ads ever become real performers
Meta's own estimate · Motion 2026 benchmarks
How we fix it
- One concept is always three finished ads, one main and two true variations, so a single approved idea gives you three things to test
- UGC, AI, AIGC and Playables can sit on the same order, so volume never waits on one format or one creator replying
- Four creators at three concepts each is 36 ads from one purchase, bought in a single go
02
Production takes longer than the ads last
You brief in week one, see a cut in week three, and the angle you wanted to test has already been overtaken.
7 to 14 days
is the usual UGC turnaround per batch, against a concept that now fatigues in 5 to 7
Published agency ranges · Meta, post Andromeda
How we fix it
- The generator writes the brief the day you have the idea, so there is no strategist to book and no queue to join
- Finished ads land in about a week from an approved brief, not the three weeks a traditional production run takes
- We shortlist from 1,000+ creators and handle rates, contracts and chasing, with one revision per ad included
03
You pay monthly for a need that is not monthly
Some months you need thirty ads. Some months none. The retainer bills the same either way.
60%
of senior marketers have already cut agency spend, and unused retainer hours roll over at 10 to 20% at best
Industry reporting · agency pricing surveys, 2026
How we fix it
- Every order is a one time purchase at the price on screen. No retainer, no minimum term, nothing to cancel
- Format and volume are chosen per order, so a quiet month costs nothing and a heavy one costs what it contains
- Full ownership of every finished ad, delivered in the platform, with 30 days to submit your ideas
04
Every brief starts from an empty page
You explain the brand again, paste the same links again, and answer the same audience question for the fourth time.
33%
of marketing budget is wasted through poor briefs and misdirected work, the largest single leak on this page
IPA / Better Briefs Project
How we fix it
- Set the brand up once: site, guidelines, product, markets, competitors and the ads that already work, all stored and added to over time
- Every brief is written from what we already hold, so the tenth brief is sharper than the first
- The generator briefs the way we brief, from years of our own client work, so nothing changes when someone leaves
