GoCoCo

Standing out in a crowded health and nutrition market

GoCoCo needed a creative strategy that could attract new subscribers while maintaining efficient acquisition costs as advertising investment increased.

With audiences becoming increasingly familiar with traditional health and nutrition ads, the challenge was to develop fresh creative concepts that could connect with people managing diabetes and prediabetes.

The team needed a continuous testing strategy that could identify new opportunities, overcome creative fatigue, and turn everyday food choices into compelling reasons to download the app.

Turning everyday struggles into winning creatives

Scrolling Studio developed a creative strategy built around the real challenges people face when trying to make healthier food choices.

Through audience research, customer reviews, and competitor analysis, we identified emotional hooks around navigating a new diagnosis, understanding food labels, and finding healthier alternatives while grocery shopping.

We brought these concepts to life through authentic UGC and AI creatives, combining relatable storytelling with real demonstrations of GoCoCo's food scanning technology.

Each concept followed a simple creative structure: capture attention with a relatable problem, demonstrate the app in action, and reveal how it helps users make more informed food choices.

By continuously testing different hooks, creators, and editing styles, we identified the strongest creative directions and developed new variations to improve performance over time.

More installs, stronger engagement, and scalable growth

• Rapid app growth: Our creatives helped generate over 110,000 app installs, expanding GoCoCo's reach among people looking for a simpler way to understand their food.
• More free trial starts: The creative strategy contributed to over 63,000 free trial starts, helping turn interest in the app into subscription opportunities.
• Stronger creative engagement: Winning creatives achieved 51% higher link CTR than the broader creative testing pool, demonstrating the value of audience research and relevant messaging.
• Winning creative concepts: Ads built around everyday grocery shopping challenges, food label confusion, and relatable personal experiences consistently emerged among the strongest performers.
• A repeatable creative strategy: Continuous testing helped identify successful concepts and develop new variations, supporting GoCoCo's growth while keeping its advertising fresh.

Scale winning concepts and explore new audience opportunities

The results highlighted the importance of connecting creative messaging with the specific challenges users face in their everyday lives.

Building on the success of grocery shopping and food scanning concepts, the next opportunity is to develop fresh variations, explore additional audience segments, and continue testing different UGC and AI formats.

Combining relatable storytelling with clear product demonstrations provides a foundation for attracting new subscribers while maintaining strong creative performance.