MAGAL

Scaling a jewelry brand in a crowded, visual market

MAGAL needed a creative strategy that could keep up with a fast-moving ecommerce calendar, from seasonal sales to gifting moments, while making its paid acquisition more efficient.

Jewelry is a crowded category where ads quickly start to look the same. The challenge was to produce a steady volume of fresh, authentic creatives that showed the pieces in real life, and to find the messages that turned attention into purchases.

The team also wanted to grow the brand’s organic presence alongside its paid campaigns.

50+ creators, thousands of creatives, one testing system

Scrolling built a creative strategy around authentic UGC, working with more than 50 creators to show MAGAL’s jewelry in real, everyday moments.

We delivered thousands of creatives, including UGC, giving the team a constant flow of new concepts, hooks and formats to test, and keeping the account ahead of creative fatigue.

We ran the strongest creator content as partnership ads, published from the creators’ own accounts. These delivered a higher return on ad spend than ads published from the brand’s account alone, especially when the ad told a story.

Alongside always-on testing, we produced seasonal campaigns, including a dedicated Father’s Day campaign.

We also created an “algorithm hack” trend for MAGAL’s organic channels. It went viral within a weekend, reaching more than 300,000 organic views.

By analyzing performance continuously, we doubled down on the concepts and creators that converted best and kept introducing new variations.

Doubled ROAS and a viral trend in one weekend

• Doubled ROAS: Advertising returns doubled.
• More efficient acquisition: Cost per acquisition dropped by 38%.
• Stronger engagement: Click-through rate increased by 23%.
• Partnership ads outperformed: Ads run from creators’ own accounts delivered a higher return than standard brand ads, with storytelling-led ads performing best.
• Viral organic reach: The “algorithm hack” trend went viral within a weekend, reaching over 300,000 organic views.
• Creative at scale: Thousands of creatives produced with more than 50 creators.

Scale partnership ads and seasonal moments

The results showed how a steady flow of authentic creator content can drive both paid performance and organic reach.

Building on the strongest creators and concepts, the next opportunity is to scale storytelling-led partnership ads, plan seasonal and gifting moments further ahead, and keep testing new creators and formats.

Combining paid creative testing with organic trend content provides a foundation for continued growth as investment increases.