Moongate

Making binaural beats stand out in a competitive wellness market

Moongate offers binaural beat sounds designed to support sleep, focus, and relaxation. The challenge was to communicate the benefits of an audio experience through engaging video ads that could attract new subscribers.

As advertising investment increased, Moongate needed a creative strategy that could consistently introduce fresh concepts, reach different audiences, and maintain efficient acquisition costs.

The team needed a continuous testing approach that could identify winning creative formats while supporting the app's continued growth.

Combining authentic storytelling with AI creative testing

Scrolling Studio developed a creative strategy combining authentic UGC with AI generated videos and avatars to demonstrate how Moongate's binaural beat sounds fit into everyday life.

Working closely with Moongate's founder and growth team, we conducted weekly performance reviews to identify which creative concepts, hooks, and formats delivered the strongest results.

We explored different storytelling approaches, from relatable sleep struggles to the benefits of binaural beats for focus and relaxation. By testing different creators, AI avatars, and messaging, we identified creative directions that resonated with audiences.

Through continuous performance analysis and creative iteration, we refined winning concepts and introduced new variations to maintain engagement and improve acquisition efficiency.

Millions of impressions and thousands of new trials

• Expanded audience reach: Our creatives generated over 4.4 million impressions on Meta, introducing Moongate's binaural beat sounds to new audiences.
• Subscription growth: The creative strategy generated more than 4,600 free trial starts, helping turn advertising engagement into opportunities to acquire new subscribers.
• A winning creative concept: One of our creatives became a long term performer, ranking among the account's top three creatives for cost per trial.
• A stronger creative partnership: The success of our creative strategy led Moongate to expand our involvement into creative testing management, allowing us to take a more active role in identifying and scaling winning concepts.

Scale winning concepts and explore new AI creative opportunities

The results demonstrated how combining authentic UGC with AI generated content can help communicate the benefits of binaural beats while supporting subscription app growth.

Building on the success of the winning concepts, the next opportunity is to develop fresh creative variations around sleep, focus, and relaxation while exploring new creator profiles and AI storytelling formats.

By combining continuous performance analysis with creative experimentation, Moongate can continue reaching new audiences and attracting subscribers while maintaining acquisition efficiency.